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A mixture of celebrity coverage and hard news leads to UK papers upping their...
The other day the always informative journalism blogger Malcolm Coles showed how UK newspapers were doing a bit of SEO by stuffing their web-pages full of Patrick Swayze results and tags. This...
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Twitter working to deliver real-time analytics
Twitter’s recent revelation that its new URL shortener will include analytics was greeted with huge enthusiasm. Now Twitter has given a bit more away, by saying that it is developing “large-scale real...
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Why we need new metrics for social media
Interesting piece in Ad Age arguing why we need new metrics for social media despite the data landscape already being “complex and confusing”. It makes the point that the current metrics we are using...
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Adobe fight myths with metrics in Marketing Cloud
This post is provided by our partner Adobe In their continuing fight to ride the wave of emerging technology and tame the data collected from social media, marketers have a new suite of tools to arm...
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More social data won’t solve Twitter’s problem
A brief look at Twitter’s record on the stock market over the past six months, up until yesterday’s Q2 results anyway, did not make for pleasant reading. It reminded me of the aftermath of a...
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Why native needs metrics all of its own
Native is hailed as the answer to engaging banner-blind, content-hungry consumers. But marketers still need to be able to prove its value. As native adoption increases, it is clear that traditional...
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